Anowar Hosen Self-publishing is a powerful way to get your work out there and build a successful name for yourself. The downside is that you need to take every secondary job for yourself. The good news is that you can be more than enough to make it big, especially when you take a personal approach to connecting with your fans and building up hype.
One such way to build that hype is with a book launch. Done right, this launch can be the perfect way to get everyone excited about you as an author. All you need is to follow this guide to get started:
Find Your Venue
The first step is to book a venue. Naturally, which venue you choose will depend on your budget, but don’t be afraid to simply book and plan your book launch at your home or backyard if you need to. If you do have the budget, consider booking your local:
- Bookstore
- Café
- Gallery
- Park
- Bar
- Restaurant
Book Your Catering
If there’s one thing you need on top of a decent venue, it’s good catering. Great food simply puts people in a good mood, making them far more likely to have fun at your event, be social, and put that positivity towards a book review or their own book recommendation posts. Party catering is also excellent for its buffet experiences, meaning you can provide ample options of delicious bites to eat, without paying for extensive service.
Create Your Book Stand and Marketing Materials
Next, you’ll want to invest in your book stand and other marketing materials. Working with a professional now is recommended, as you will be able to reuse these materials at any book festival or signing event in the future. Think banners with your character on them, signs with your book’s title front and centre, and other general items that unify the space to promote your book.
Build Your Guestlist
Invite your friends and family to celebrate this significant achievement, as well as any local book influencers. Go online to bookfluencers in your area and offer them an invite and the chance to read an advance reader copy (ARC). Between the free read and free food, you have a powerful draw. Just don’t demand anything in return, especially a review. Many of these influencers will happily market your book, you, and your event simply in exchange for your hospitality, but demanding it is poor form in the book community.
Don’t Forget These Post-Event Strategies!
Your event is a great place to celebrate writing, editing, and publishing a book. Inviting book influencers is a smart strategy to build up hype in your niche. To make that hype go as far as possible, consider:
- Sending out “thank you for attending” notes to your guests, with links to review your book or other ways to support your book if they want to help you.
- Use images from the event in a strategic post-event marketing campaign to show how many people showed up and were interested in your book.
- If anyone posts about your book or the event, ask if you can repost it on your own social media.
- Use the mailing list you used to send out invites as proof of your audience when pitching your book to stores, suppliers, or even publishers.
With these tips in mind, it’s time to get planning!
